VP Social Media Marketing, Brand & Strategy
Janice
Pimentel
I lead organic and creator-led work that turns complex topics into human stories and measurable growth.
Profile
Strategy-led work that ships
A quick look at what I’m known for and how I work.
Built to scale
Structured engagements, designed to grow.
Organic Social Strategy Sprint
Audit + channel direction, content pillars, format strategy, and a 30–60 day plan with repeatable templates.
- •Channel audit + direction (keep/kill/scale)
- •Pillars + format system (series, hooks, templates)
- •30–60 day plan + template pack
Content Systems Retainer
Ongoing programming, publishing cadence, reporting, and iteration — built for consistency and scale (not spikes).
- •Weekly operating cadence + content planning loop
- •Publishing system + workflow (handoffs, approvals)
- •Reporting + iteration (what to repeat next)
Creator / Influencer Program Build
Creator sourcing, briefs, feedback loops, approvals, and performance learnings — designed to scale output and maintain quality.
- •Creator strategy (roles, tiers, formats, guardrails)
- •Briefing + approvals workflow (compliance-ready)
- •Performance learnings → repeatable playbook
Results that matter
A few representative projects — each framed as problem → work → result.
Let’s build something together.
If you’re hiring or looking for a partner to lead organic and creator-led strategy, let's chat.