Work / Jenius Bank
Influencer program → credibility,without losing control.
Built and scaled a creator program that could support launches, education, and live activations in a regulated environment—while keeping content platform-native, accurate, and on-brand.
Context + role
What this was, why it mattered, and what I owned.
Jenius Bank needed a creator program that could increase credibility and reach without compromising accuracy. The program had to be scalable, repeatable, and compliant while remaining authentic to the creator and their audience.
- •Owned creator strategy and program framework.
- •Built the briefing + feedback + approval workflow.
- •Partnered with compliance to create guardrails that still allowed authentic creator voice.
- •Measured performance and iterated on formats, talent, and messaging.
Build creator credibility and education at scale without turning content into scripted brand ads.
Regulated environment requiring accuracy, disclosures, and approvals without delay.
Define clear creator roles, repeatable briefs, and a tight approval loop that preserves authenticity.
What we put in place
The framework: talent, briefs, approvals, and repeatable formats.
Creator roles + selection criteria
- •Defined who we needed: educators, lifestyle storytellers, community voices
- •Selection criteria: credibility, tone, audience fit, content consistency
- •Clear expectations on deliverables and boundaries
- •Talent mix that balanced trust + reach
Briefing system (built for repeatability)
- •Brief template with: goal, key messages, do / don’t, proof points
- •Hook angles and prompt options to keep content platform-native
- •Examples library to reduce back-and-forth
- •One source of truth so execution didn’t depend on memory
Compliance-ready approvals that didn’t kill voice
- •Pre-approved language guardrails and disclosure standards
- •Simple review loop with clear responsibilities
- •Checks focused on accuracy, not style policing
- •Versioning so learnings carried into the next brief
Selected Work
Leading creative direction, story-boarding, and strategy across multiple projects.
- •I know how to work with creators as thought partners, not just distribution channels.
- •I translate complex financial topics into content that feels natural, familiar, and easy to engage with.
- •I can lead creator programs end to end, from briefing and approvals to final publishing, without losing clarity or credibility.
Creator work only builds trust when it feels honest and well guided. This approach shows how I balance creative freedom with structure, so content stays authentic to the creator and the company while still meeting brand, legal, and compliance standards. It is how you earn credibility in a regulated space without making the work feel stiff or overproduced.
What changed
Outcomes tied to planning, strategy, and execution.
- →Drove consistent audience and engagement growth through creator-led storytelling, with influencer content regularly delivering hundreds of incremental followers per campaign window across Instagram.
- →Achieved high-performing engagement on influencer posts, often landing in the high single to double-digit range, signaling stronger resonance than brand-only content.
- →Built a scalable, compliant creator program, partnering with lifestyle, finance, and sports creators to deliver content that felt natural, trustworthy, and native to social without compromising brand or legal standards.
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