Work / Jenius Bank
Executive Brand Marketing →leadership voices people actually trust.
Led Executive Brand Marketing for Jenius Bank in partnership with Sourcecode, translating leadership POVs into human, confidence-building social content designed to build trust at scale. The work focused on elevating executive voices beyond traditional PR by turning real conversations, interviews, and thought leadership into approachable, social-first storytelling.
Context + role
What this program needed, and what I owned end-to-end.
Jenius needed executive-led content that felt credible and culturally fluent, not like recycled PR. The work had to build trust in a regulated category while staying clear, consistent, and actually worth someone’s time on social.
- •Led POV development and shaped how executives showed up on social.
- •Turned interviews and long-form conversations into social-first narratives and formats.
- •Directed a repeatable asset system across visuals, pull quotes, and short-form pieces.
- •Partnered closely with Sourcecode, plus legal and compliance, to move fast without cutting corners.
Make leadership content feel useful and human, not like corporate messaging.
Regulated environment where accuracy matters and approvals are real.
A simple system: capture the thinking, translate it for social, and keep the voice consistent.
Multi-month program
Instagram + LinkedIn
Snippets, quote graphics, social statics
How we ran it
POV development, a repeatable asset system, and a workflow that kept it moving.
POV development
- •Identified the strongest themes executives could credibly own
- •Turned leadership thinking into clear, usable narrative angles
- •Kept the tone confident, approachable, and consistent across leaders
- •Built a bank of topics so content wasn’t reinvented every cycle
Social-first translation
- •Pulled the best moments from interviews and conversations
- •Wrote and structured assets for scanning, saving, and sharing
- •Designed formats that felt native on social, not like press excerpts
- •Balanced clarity with nuance so ideas stayed accurate and useful
Collaboration + approvals
- •Partnered with Sourcecode to move from thinking to assets quickly
- •Worked with legal and compliance early so revisions stayed small
- •Created a review flow that protected accuracy without killing the voice
- •Maintained visual and narrative consistency across the system
Selected Work
A small set of examples showing how executive POV was translated into clear, social-first assets.
- •I can translate deep leadership thinking into digestible, relatable content.
- •I keep the voice consistent across formats so it feels like a connected brand.
- •I can align high-level stakeholders through my strategic social frameworks even in complex, regulated, environments.
In finance, trust is paramount. Executive POV only works when it feels relatable, useful, and honest. This work shows how I build that kind of presence through sharp nuance and a deep understanding of the consumer.
What changed
Results that are seen and felt.
- →Elevated executive social performance by building an intentional POV and turning it into social-native storytelling.
- →Positioned executives as credible, human leaders by connecting business priorities to what customers actually care about.
- →Established scalable EBM systems so teams could execute faster without losing authenticity, accuracy, or compliance.
Next
Want executive POV that feels real on social?
If you’re building leadership presence, I can help shape the POV, translate it into a repeatable system, and keep it moving with the right guardrails.